The Father of Convenience Stores: Study People Deeper Than They Know Themselves
05/27/2026
Have you ever walked into a convenience store, grabbed a rice ball and a coffee, and never once thought about the deep psychology behind that transaction? Most of us don’t. We just buy what we want and move on. But Toshifumi Suzuki—the man who built 7-Eleven into a global empire—spent his entire career doing exactly […]
The 7-Eleven Founder’s One Rule: Study People Better Than They Study Themselves
05/27/2026
Most business advice tells you to focus on competitors, market trends, or cost-cutting. Toshifumi Suzuki, the man who turned 7-Eleven into a global empire, did the opposite. He obsessed over one thing: studying people—not just what they say, but what they actually do. And he did it so well that he often understood their needs […]