Have you ever found yourself scrolling through a food delivery app at midnight, adding things to your cart, then deleting them, and finally closing the app without ordering anything? You’re not hungry. You just want the feeling of wanting.
That exact experience inspired a Korean developer to create FoodNeverComes—a fake food delivery site that lets you browse, select, add to cart, watch a virtual rider approach, and never pay a cent. It’s a perfect dopamine loop: all the anticipation, none of the cost. And it’s wildly popular among young Koreans facing high rents and expensive delivery fees.
Here’s the thing about dopamine: it’s not about having. It’s about wanting. The moment you hit “order,” dopamine starts to drop. By the time the food arrives, the excitement is gone. That’s why the fake site works so well—it gives you the entire “wanting” journey without the financial hangover.
Now, connect this to the AI Agent boom. An AI Agent is not just a chatbot. It’s a tool that can execute tasks for you—book a meeting, draft an email, summarize a document, even order your groceries. But most people still struggle to use them effectively. Why? Because we’re wired to enjoy the process of deciding, not just the result.
Think about it. You could let an agent handle your calendar, but you keep manually scheduling because it feels more “in control.” You could automate your weekly report, but you rewrite it every time because the doing gives you a sense of progress. Sound familiar?
What if you treated AI Agents like that dopamine website? Let them take over the repetitive steps—the browsing, comparing, deciding—so you only step in for the deep work: the real eating, the real creating. The goal is not to eliminate all action, but to reserve your mental energy for what truly matters.
Here’s the practical takeaway: next time you catch yourself scrolling a menu or a feed just for the dopamine hit, ask yourself: What task am I avoiding? Then hand that task to an agent. Let the agent do the “wanting” dance. You do the “having” dance—the real work that gives you deep satisfaction.
That’s the real connection between a fake pizza and an AI revolution: we’re finally learning to separate the thrill of the chase from the value of the catch. And that’s a skill worth mastering.