Why Insomniacs Are Too Good at Trying (and How to Stop)

It’s 2 a.m. You flip over, tell yourself: Just fall asleep. A minute later, you flip again. Check the phone. Thirty minutes gone. Then the mental math begins: If I fall asleep now, I can still get four hours. The more you calculate, the wider awake you get.

Here’s the cruel joke: the very thing you do to try to sleep is what keeps you awake. Not the stress about work, not the unfinished email. It’s the effort itself.

1. The harder you try to sleep, the more awake you become.

You’d think the problem is not being tired enough. Actually, it’s being too motivated. When you command your brain to "sleep now," you activate the same circuitry you use for any goal—a state of arousal, not relaxation. Most chronic insomniacs aren’t worrying about a meeting. They’re worrying about not sleeping.

The fix sounds absurd: Stop trying. In psychology, it’s called "paradoxical intention." Tell yourself, "I’m not going to sleep tonight. I’m going to stay awake as long as possible." When you drop the pressure, the anxiety drops, and sleep sneaks up on you.

Therapist Li Songwei once assigned his insomniac patients a rule: Don’t go to bed before 3 a.m. You must read a book and post a reading note. The patients couldn’t last three days. On day four, they fell asleep the moment they opened the book.

The problem wasn’t the problem. The problem was the solution layered on top of it.

2. You don’t need eight hours. You need rhythm.

The "eight hours" myth tortures people. Insomniacs share one habit: clock-watching. Every glance adds another layer of anxiety. But your body doesn’t care about the number on the display. It cares about timing—the same signal, at roughly the same time, every day.

That’s why people with erratic sleep schedules face higher health risks than those who sleep less but with a fixed routine. What you need is not more sleep; it’s a circadian anchor. Go to bed around the same time. Wake up around the same time. Including weekends. That one habit rewires your internal clock more than any sleep app.

3. The more time you spend in bed awake, the more anxious you get.

Insomniacs want to stay in bed longer, hoping sleep will eventually arrive. It backfires. Extended bed time leads to lighter, more fragmented sleep—and worse, your brain starts associating the bed with worry.

The evidence-based fix is "sleep restriction therapy": limit your time in bed to the amount you actually sleep. If you sleep only 6 hours but lie in bed for 9, set your bedtime to midnight and wake time to 6 a.m. The goal: raise your sleep efficiency (actual sleep ÷ time in bed) above 85%. When you’re only 67% efficient, your brain learns to anticipate anxiety the second you lie down.

You have to break the cycle. When you shorten time in bed, efficiency goes up, and the bed becomes a place of rest again, not a battleground.

The paradox of insomnia is that sleep is the one thing you can’t force. Effort kills it. The solution is not more effort—it’s less. Let go of the number, drop the self-monitoring, and trust your biology. The body knows how to sleep. It just needs you to stop getting in the way.